Why Should You Choose Liz? 

After graduating with a bachelor's degree in Social Work from the University of Kansas and a master's in social work from New York University, I floundered through my chosen profession before connecting the dots between my education and my love of writing. While social work provides insight into how humans think and what motivates change, copywriting aims to persuade humans to take action. It wasn't long before I left professional social work for a copywriting internship to develop my skills.

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I jumpstarted my professional copywriting career by earning a copywriting job at the company where I interned. Over the next seven years, I worked for three companies before venturing out on a freelance endeavor. Naturally, the transition was inspired by my early thirty's desire to travel, but now, over seven years and many trips completed, it's proven a fulfilling professional lifestyle.

 

I'm most thrilled by the diversity in freelance work, which allows me to exercise my creative brain and avoid messaging fatigue and burnout. I work autonomously, setting expectations, getting questions answered upfront, and accessing examples of best practices to mimic brand tone, identity, and design. I value straightforward communication, feedback, and edits to constantly improve and write as a trusted company representative with little to no back and forth.

 

To optimize services, I prioritize available data to intelligently experiment and test for optimal outcomes related to engagement, registrations, click-through rates, and email responses. When businesses can support me with these insights, targeted results improve, helping organizations meet sales and marketing KPIs.

 

So, how can I help expand business achievements without inflating overhead?